I've spent more than 12 years figuring out how things actually get made. Not in the "I designed the campaign" sense, in the "I built the system that made the campaign possible" sense. From global content pipelines at Adobe to eCommerce creative at Walmart to experiential programs at Bank of the West, I've been the person who turns a messy backlog into a working plan, a fragmented team into a coordinated one, and a vague ask into a scoped deliverable.

My background spans agency, enterprise, and financial services, which means I've learned to adapt fast and translate fluently between creative teams, technical stakeholders, and executive sponsors. I hold Certified Scrum Master and Certified Scrum Product Owner credentials, but more than any framework, what I bring is judgment: knowing when to apply process and when to get out of the way. If your creative operation is scaling, shifting, or just perpetually on fire, that's where I do my best work.